Reconcile your numbers

Upload the impressions, completed views, clicks or conversions your systems counted and see them beside the billing record, per day and line item.

Your ad server, your verification vendor or your analytics tool counts impressions too, and the counts rarely match exactly. The Reconciliation page (Beta) sets your counts beside LtvAdx's for each served day and line item, works out the difference, and flags the rows worth a closer look. It changes nothing on its own: LtvAdx's measurement stays the billing record, and a flagged row is a pointer to a dispute, not a credit.

Before you start

A CSV with one row per day and line item. Use Download the template on the page to see the shape.
Columns, in any order: date, line item (its name or id as shown on Line Items), and any of impressions, completed views, clicks, conversions. Leave a cell blank when you have no figure for it.
Dates as yyyy-MM-dd, or dd/MM/yyyy or MM/dd/yyyy where that is unambiguous. One upload covers up to 92 days, 20,000 rows and 5 MB.
Any seat that can manage campaigns or money on the account can upload. Agencies choose the client first.

Steps

Open Reconciliation under Wallet in the left menu.
Name the source, such as your ad server or vendor, and change the tolerance if you want one other than 10%.
Click Choose a file and pick your CSV.
Click Upload and compare.

What you see

Each row shows your figure beside ours for every metric you gave, and the difference as a share of ours. A row is flagged when any metric is over the tolerance. Two more columns help the comparison.

Billed is the impressions you were charged for that day. Your count should be compared with this.
Filtered is the impressions LtvAdx classified as invalid and never billed. Your own systems may have counted them, so a gap of about that size is expected, not a problem.

Conversions on our side are the conversions credited by the attribution report on the day they happened.

Totals at the top compare the whole file. Rows whose line item could not be matched are listed so you can fix the name and upload again. You can keep up to 200 uploads and delete old ones.

From a flagged row to a dispute

A flagged row has Raise a dispute. It opens the dispute form with the line item, the day and this upload attached as evidence, so LtvAdx sees the same comparison you do. The usual dispute rules apply: inside the Reconciliation Window, decided on LtvAdx's record, credits to the wallet.

What this page does not do

It does not change a charge, credit anything or reopen a statement. The industry norm is that a difference inside the tolerance is accepted and the ad server's count stands; above it both sides investigate, which is what a dispute is for.

If something goes wrong

"No date column" or "No line item column": name the columns exactly as the template does.
"No row named one of this advertiser's line items": the line item column holds names LtvAdx does not know. Use the name or id from Line Items.
"could be two dates": a date like 05/10/2026 is ambiguous. Use yyyy-MM-dd.