Record a brand lift study
Create a brand lift study record for a campaign, and learn exactly what is automated today and what is not, before you promise a client any lift result.
Brand Lift lists the studies you plan for your campaigns: a name, the campaign, the brand, the metrics to measure and the dates. It is a place to record a study. It does not run one, and the page says so at the top.
What is and is not automated
| Automated | Not automated |
|---|---|
| Saving the study record with its campaign, brand, metrics and dates | Withholding households from the campaign to make a control group |
| Listing your studies | Sending surveys to viewers, or connecting a survey panel |
| Working out lift from survey answers | |
| Changing a study's status as it runs. A study stays Draft unless LtvAdx staff change it |
No holdout is applied in serving. Every household in your targeting still receives the campaign. No survey is delivered. No lift result is calculated. Treat a study here as a plan and a record, and run the survey and the analysis with a research partner. Talk to us through Support before you promise a client a lift result.
Before you start
- You need a campaign. You pick it from a list of your campaigns. If you have none yet, create one on Campaigns.
Steps
- Open Brand Lift.
- Select New Study.
- Enter the Study Name. It is required.
- Choose the Campaign from the list. It is required.
- Enter the Brand Name.
- Under Metrics to Measure, select the ones you want: awareness, consideration, purchase intent, ad recall, brand favorability or message association.
- Set the Start Date and End Date.
- Select Create Study.
What you see
Each study is a row with its name, status, campaign, brand, period and the metrics you chose.
- Status starts as Draft. It does not change on its own, and you cannot change it from this page. The other statuses are Active, Paused, Completed and Archived.
- There is no lift result column. LtvAdx works out no result, so the page does not show one.
What happens next
Nothing runs. Your study stays in the list as a record. Use the same campaign's delivery figures on Reports and its attribution to judge the campaign while you wait for results from your research partner.
For developers, the study endpoints are described in the brand lift and attribution guide.
If something goes wrong
- Study name and campaign are required. Fill in the name, choose a campaign and select Create Study again.
- You have no campaigns yet. The campaign list is empty. Create a campaign on Campaigns first.
- Failed to create study. Try again. If it keeps happening, contact support.
- No brand lift studies yet. You have not created one. Select New Study.