Add and verify a political sponsor
Submit the party or organisation that pays for your election or issue ads, and see how verification, expiry and revocation work.
A sponsor is the party, candidate, committee or organisation that pays for your election or issue ads. LtvAdx verifies each sponsor, for each country, before any political campaign can use it. The sponsor's "paid for by" name is shown in the video and in the public library, so enter it exactly as it should appear. Read How political and issue ads work first.
Before you start
- Your brand domain must be verified. See Brand verification. Until it is, Add sponsor is switched off and the page tells you so.
- You need an Owner, Admin or Manager seat. Other seats can look but not change.
- Gather the sponsor's registration numbers (election commission, FEC, company or tax registration), its registered address and a public contact email.
Steps
- Open Political sponsors.
- Select Add sponsor.
- Enter the Legal name of the sponsor.
- Enter the "Paid for by" name exactly as it will appear in the video. You can use up to 120 characters.
- Choose the Sponsor type: Candidate, Political party, Campaign committee / PAC, Issue organisation / NGO, Government body or Other.
- Under Funding, choose "Funded from inside the countries it runs in". Foreign-funded sponsors are not accepted.
- Add Registration numbers, one per line.
- Enter the Registered address and the Public contact email. Add a Phone if you like. The contact details are shown publicly.
- Enter the Countries as two-letter codes, such as IN or US, separated by commas. Each country is verified separately.
- Under Evidence for LtvAdx, say where the registration can be checked and who signed the authorisation.
- Select Send for verification.
What happens next
LtvAdx reviews the sponsor. You are emailed the decision, and the row on the page shows it.
| Status | What it means | What you can do |
|---|---|---|
| Waiting for LtvAdx | Under review. | Edit and resubmit if you need to fix something. |
| Verified | Verified for the countries named on the row, until the date shown. | Use it in a political campaign. |
| Not approved | LtvAdx did not verify it. A note says why. | Fix the problem and resubmit. |
| Revoked | LtvAdx withdrew verification. Its political ads have stopped. | Submit a new sponsor. |
| Expired | The verification ran out and the row says to verify again. | Edit and resubmit. |
A verification lasts 365 days. A verified sponsor can't be edited. If its details change, submit a new one. LtvAdx may verify fewer countries than you asked for. The row shows exactly which.
To change a sponsor that is waiting, not approved or expired, select Edit and resubmit on its row. It goes back into review.
If something goes wrong
Add sponsor is greyed out. Your brand domain is not verified yet. Use the link on the page to Brand verification.
"Your seat cannot manage political sponsors". Ask an Owner, Admin or Manager to submit it, or to change your seat.
The sponsor was not approved. Read the note on the row. Foreign funding, a missing registration, or a country where political ads do not run on LtvAdx are the usual reasons.
You have expired or revoked sponsors and a campaign stopped. A campaign can only run while its sponsor is verified for the country. Resubmit or add a new sponsor, then change the campaign to use it. See Declare a political campaign.