Compare channels
Compare your channels side by side on floor CPM and quality score, filter by channel group, and learn what this page does not show.
Multi-Channel Analytics compares your channels on two settings: the floor CPM you set and the quality score LtvAdx holds for each channel. It is a comparison of setup, not of delivery. It has no impressions, revenue or fill rate and no date range.
For earnings and delivery, use the Revenue Report. For fill, use Fill rate. Audience figures measured for each channel are under Inventory.
Steps
- Open Multi-Channel Analytics.
- Use Group to look at all channels or just the channels in one channel group.
- Use Metric to switch the chart between Floor CPM and Quality Score. The chart sorts channels from highest to lowest.
- Read the All Channels table below the chart. Each row shows the channel, up to two of its groups, its floor CPM in dollars and its quality score.
- Select the refresh button at the top right to reload the list after you change a channel.
The tiles show how many channels are in view and their Avg Quality Score out of 100.
What the numbers are
- Floor CPM is the lowest price per 1,000 impressions you will accept on the channel. You set it on the channel itself. See Add a channel.
- Quality score is a number from 1 to 100 that LtvAdx assigns to a channel. You cannot change it. A channel that has not been given a score shows 0.
Advertisers can't set a minimum quality score on a line item while no score is computed, so the score doesn't decide where ads run today.
What happens next
Nothing changes in serving when you use this page. To change a floor, edit the channel.
If something goes wrong
- No channels in selected group. The group is empty. Add channels to it under Channel groups, or choose All Channels.
- A channel is missing. The list shows the channels of your account only. Check Channels.
- Quality Score is 0 for everything. That is expected when no score has been assigned. It is not a rating of your channels.