GDPR-ready programmatic TV for Europe
European broadcasters and streamers need ad tech that respects GDPR without sacrificing yield. LtvAdx delivers SSAI, VAST, and OpenRTB with hashed identifiers, EU data residency options, and contextual targeting.
+24%
EU CTV growth (YoY)
€18
Avg. premium CTV CPM
100%
GDPR compliant by design
Unlimited
SSAI channels supported
Monetize European TV inventory compliantly
From public broadcasters to AVOD apps, European publishers use LtvAdx to package inventory, set floors, and access global demand — with DPAs and data residency on request.
- SSAI + VAST 4.2 — sub-10ms ad decisions
- Programmatic OpenRTB 2.6 + direct IO priority
- Pod-aware trafficking & competitive separation
- HouseholdID frequency across devices
EU Publisher CPM Benchmarks (2026)
LtvAdx platform data, Q4 2025. Effective rates on opens.
Top CTV content genres in Europe
Avg. VCR
78%
Viewability
95%+
SSAI supported
Yes
Brand safety
IAB-aligned
Reach EU viewers with compliant TV buying
Activate household segments and content genres across EU CTV supply — with transparent auction logs and reach reporting aligned to Advanced TV standards.
- Genre, geo & household targeting across CTV supply
- Video creatives up to 4K with VAST 4.2
- Real-time VCR, reach & frequency reporting
- Privacy-compliant identity — no cross-site cookies
GDPR-by-architecture TV ad serving
GDPR readyMinimum data processing: hashed IDs, coarse geo, device class. No plaintext PII in ad tags. DPAs available; EU data residency optional for enterprise contracts.
Read our compliance documentation →Start trading TV
Start with LtvAdx in Europe
Free to start. Approved within 24 hours. Connect CTV and linear inventory to programmatic demand.
2.4B+
Impressions today
Across CTV & linear pods
8.2ms
Median VAST latency
p99 under 15ms at edge
Illustrative platform metrics · System status