Programmatic TV for UK publishers and brands
The UK leads European CTV adoption — strong BVOD, FAST, and addressable linear footprints. LtvAdx unifies trafficking, SSAI, and demand for British operators and buyers under UK GDPR.
28M+
UK CTV households
£25+
Premium BVOD CPM
100%
UK GDPR aligned
<10ms
Median VAST latency
Maximize UK streaming and linear yield
UK publishers connect BVOD, FAST, and addressable linear to one exchange — reducing ad-ops overhead while improving fill on every pod.
- SSAI + VAST 4.2 — sub-10ms ad decisions
- Programmatic OpenRTB 2.6 + direct IO priority
- Pod-aware trafficking & competitive separation
- HouseholdID frequency across devices
GB Publisher CPM Benchmarks (2026)
LtvAdx platform data, Q4 2025. Effective rates on opens.
Top CTV content genres in United Kingdom
Avg. VCR
78%
Viewability
95%+
SSAI supported
Yes
Brand safety
IAB-aligned
Buy UK TV audiences with precision
Reach opted-in UK viewers on connected TVs with genre, geo, and household controls — plus VCR and frequency reporting your planners expect.
- Genre, geo & household targeting across CTV supply
- Video creatives up to 4K with VAST 4.2
- Real-time VCR, reach & frequency reporting
- Privacy-compliant identity — no cross-site cookies
UK GDPR-aligned TV advertising
UK GDPR readyArchitecture meets UK GDPR post-Brexit: hashed identifiers, contextual targeting, no cross-site cookies. DPAs for UK business customers.
Read our compliance documentation →Start trading TV
Start with LtvAdx in United Kingdom
Free to start. Approved within 24 hours. Connect CTV and linear inventory to programmatic demand.
2.4B+
Impressions today
Across CTV & linear pods
8.2ms
Median VAST latency
p99 under 15ms at edge
Illustrative platform metrics · System status