CTV & linear TV advertising built for the US market
US Connected TV commands premium CPMs — sports, news, and entertainment apps drive the world's largest programmatic TV spend. LtvAdx gives US publishers and operators unified SSAI, VAST 4.2, and OpenRTB infrastructure with CCPA-aware identity.
$30B+
US CTV ad spend (2026)
$35+
Premium sports CTV CPM
<10ms
Median VAST latency
120M+
Household reach
Monetize US CTV and FAST at full market rates
US streaming publishers on LtvAdx connect SSAI stitch points and VAST endpoints to programmatic and direct demand — with pod-aware trafficking, competitive separation, and yield dashboards traders trust.
- SSAI + VAST 4.2 — sub-10ms ad decisions
- Programmatic OpenRTB 2.6 + direct IO priority
- Pod-aware trafficking & competitive separation
- HouseholdID frequency across devices
US Publisher CPM Benchmarks (2026)
LtvAdx platform data, Q4 2025. Effective rates on opens.
Top CTV content genres in United States
Avg. VCR
78%
Viewability
95%+
SSAI supported
Yes
Brand safety
IAB-aligned
Reach US households on the big screen
Buy CTV and addressable linear with household-level frequency, genre targeting, and verified VCR — without stitching together three legacy broadcast systems.
- Genre, geo & household targeting across CTV supply
- Video creatives up to 4K with VAST 4.2
- Real-time VCR, reach & frequency reporting
- Privacy-compliant identity — no cross-site cookies
CCPA-aware TV advertising
Privacy-firstLtvAdx uses privacy-safe household identifiers and contextual signals — not cross-site cookies. California opt-out flows are supported via Ad Choices and platform policies.
Read our compliance documentation →Start trading TV
Start with LtvAdx in United States
Free to start. Approved within 24 hours. Connect CTV and linear inventory to programmatic demand.
<10ms
VAST decision latency
p99 under 15ms — product specification
7-tier
HouseholdID graph tiers
UID2 · PPID · ADID · DeviceID · ACR · IP/24 · fingerprint
Illustrative platform metrics · System status