Advertise on Pluto TV

Pluto TV reaches 80M+ active users globally on Paramount's leading FAST network. Deliver high-impact SSAI ad pods across 250+ thematic live linear channels.

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Avg CPM range

$15–$38 CPM

Audience reach

80M+ monthly active users (Paramount Global, 2025)

Ad formats

3 supported

Ad formats

  • Linear FAST mid-roll
  • Ad pod 15s/30s
  • Channel takeover

Targeting options

  • Channel category
  • Geo
  • Daypart
  • Frequency cap

How to get started

  1. 1Upload VAST 4.2 video assets.
  2. 2Target Pluto TV FAST inventory in OpenRTB.
  3. 3Track completion rate and reach in LtvAdx.
FAST channel solutions →SSAI beacon tester →

Advertising on Pluto TV: what you need to know

Pluto TV is Paramount's pioneer FAST service, broadcasting over 250 curated linear channels. It offers advertisers high-density lean-back TV viewing experiences with server-side stitched ad pods.

Frequently asked questions

How much does advertising on Pluto TV cost?

Pluto TV open auction programmatic CPMs average $15–$38, with premium category channels running $30–$45 CPM.

More platforms

RokuAmazon Fire TVSamsung TV PlusLG ChannelsVizioApple TVAndroid TVTubi TVXumo Play

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Run CTV ads on Pluto TV with LtvAdx

VAST 4.2, SSAI, OpenRTB 2.6, and HouseholdID — free to start.

Book a demo Explore free sandbox
No minimum spend48-hour account reviewVAST 4.2 + SSAI docs includedIAB-compliant stack
IAB-compliant

<10ms

VAST decision latency

p99 under 15ms — product specification

IAB-compliant

7-tier

HouseholdID graph tiers

UID2 · PPID · ADID · DeviceID · ACR · IP/24 · fingerprint

Illustrative platform metrics · System status

VAST 4.2VMAP 1.0.1OpenRTB 2.6schainTCF 2.2CCPASCTE-35HouseholdID