Advertise on Xumo Play

Xumo Play reaches millions of streaming households across Comcast Xfinity and Charter Spectrum distribution. Monetize linear FAST streams with low-latency VAST 4.2.

Launch a campaign Talk to sales

Avg CPM range

$14–$35 CPM

Audience reach

Joint distribution across Comcast Xfinity & Charter Spectrum smart devices

Ad formats

2 supported

Ad formats

  • FAST in-stream video
  • Linear break mid-roll

Targeting options

  • Genre
  • Geo / DMA
  • Frequency cap

How to get started

  1. 1Upload VAST 4.2 creatives.
  2. 2Select Xumo app inventory in LtvAdx OpenRTB.
  3. 3Monitor delivery and VCR metrics.
CTV ad server →CTV CPM calculator →

Advertising on Xumo Play: what you need to know

Xumo Play is the FAST streaming ecosystem backed by Comcast and Charter Communications. It integrates curated FAST channels directly into operator set-top boxes and smart TV interfaces.

Frequently asked questions

What is Xumo Play's audience reach?

Xumo Play reaches tens of millions of cable-substitute and streaming-first households across Comcast Xfinity and Charter Spectrum environments.

More platforms

RokuAmazon Fire TVSamsung TV PlusLG ChannelsVizioApple TVAndroid TVTubi TVPluto TV

Start trading TV

Run CTV ads on Xumo Play with LtvAdx

VAST 4.2, SSAI, OpenRTB 2.6, and HouseholdID — free to start.

Book a demo Explore free sandbox
No minimum spend48-hour account reviewVAST 4.2 + SSAI docs includedIAB-compliant stack
IAB-compliant

<10ms

VAST decision latency

p99 under 15ms — product specification

IAB-compliant

7-tier

HouseholdID graph tiers

UID2 · PPID · ADID · DeviceID · ACR · IP/24 · fingerprint

Illustrative platform metrics · System status

VAST 4.2VMAP 1.0.1OpenRTB 2.6schainTCF 2.2CCPASCTE-35HouseholdID