CTV fundamentals
What connected TV advertising is, how it compares to linear and digital video, and the terminology behind the category.
7 articles in CTV
Addressable Linear TV: A Complete Guide
How addressable linear TV substitutes ads by household on live broadcast and cable, how it differs from CTV, and how the two get bought together.
Linear TV vs Connected TV: The Difference
Linear TV and CTV describe distribution and buying, not points on one spectrum. What separates them, and why most 2026 media plans use both.
CTV vs YouTube Advertising: 2026 Comparison
YouTube reaches ages 13-34 with performance efficiency; CTV reaches adults 25-54 in a premium television environment with household-level targeting.
What is CTV Advertising? Connected TV Ads Explained
CTV advertising delivers video ads on Roku, Fire TV, Apple TV, and smart TVs with television-scale reach and digital targeting precision, explained end to end.
CTV vs Digital Video Advertising: 2026 Comparison
Reach, targeting, completion rates, CPM value, creative requirements, and measurement infrastructure: an objective comparison of CTV and digital video.
Linear TV Programmatic: How Addressable TV Works
The mechanics of addressable ad substitution: SCTE-35 signaling, operator subscriber data matching, zone vs. household targeting, and programmatic setup.
OTT, CTV, AVOD, FAST, SVOD: The Terminology Guide
OTT is not a synonym for CTV, and AVOD is not the same as FAST. This guide maps every streaming advertising acronym to its precise definition.